New products or services are being launched every day. Therefore it is best to know what yours might be worth before you enter the corporate battlefield. Under the guidance of our Mentors we will carry out an elaborate Market Validation. Knowing your worth and who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives.